Empower Sports worked with French club LOSC on a 4 month project to promote the club internationally during its UEFA Champions League participation.

The work done to promote Lille’s brand in different European and overseas markets focused on the club’s pioneering scouting system, its youth academy and ownership strategy.

The communications strategy also focused on promoting owner Gerard Lopez, and CEO, Marc Ingla, on elite media platforms where they shared the secrets of their success.

Lille’s social media accounts: