Company founder and CEO Pedro Pinto was born and raised in Lisbon, Portugal. He has over 30 years’ experience in media, communications and sport.

During his illustrious career, Pedro spent over a decade with CNN International in Atlanta and London as a senior sports anchor, reporter and executive producer covering the world’s top events and athletes. He was in charge of UEFA’s communications department from 2014 to 2018, leading all editorial and digital content, the press office and corporate communications campaigns for European Football’s Governing Body. He worked directly with UEFA Presidents Michel Platini and Aleksander Čeferin.

While at UEFA, Pedro also created the award-winning #EqualGame campaign, featuring Cristiano Ronaldo, Leo Messi and Paul Pogba, which promoted inclusion and diversity.

Company founder and CEO Pedro Pinto was born and raised in Lisbon, Portugal. He has over 30 years’ experience in media, communications and sport.

During his illustrious career, Pedro spent over a decade with CNN International in Atlanta and London as a senior sports anchor, reporter and executive producer covering the world’s top events and athletes. He was in charge of UEFA’s communications department from 2014 to 2018, leading all editorial and digital content, the press office and corporate communications campaigns for European Football’s Governing Body. He worked directly with UEFA Presidents Michel Platini and Aleksander Čeferin.

While at UEFA, Pedro also created the award-winning #EqualGame campaign, featuring Cristiano Ronaldo, Leo Messi and Paul Pogba, which promoted inclusion and diversity.