The Faces Behind Empower Sports
Who is Pedro Pinto
Company founder and CEO Pedro Pinto has over 20 years’ experience in media, communications and sport.
Pedro spent over a decade with CNN International as a senior sports anchor, reporter and executive producer covering the world’s top events and athletes.
He was in charge of UEFA’s communications department from 2014 to 2018, leading all editorial and digital content, the press office and corporate communications campaigns for European Football’s Governing Body. He worked directly with UEFA Presidents Michel Platini and Aleksander Čeferin.
While at UEFA, Pedro also created the award-winning #EqualGame campaign, featuring Cristiano Ronaldo, Leo Messi and Paul Pogba, which promoted inclusion and diversity.
Follow us on
Max della Torre e Tasso
Pedro’s business partner, Max della Torre e Tasso, runs commercial operations from London.
Having worked as an entrepreneur in the high-end hospitality and entertainment industry for most of his life, Max has unique access to a network of elite brands across Europe and beyond.
Max also has extensive experience in the sports industry having worked with the FIFA World Cup, Formula One and other international events. He graduated with a marketing degree from the European Business School in London.
After securing a business degree from Boston University, Paulo moved to Europe in 1997 to create a web design agency in Lisbon.
During his time in Portugal, he cemented his position as a market leader in his area. Paulo then worked individually with several major gaming and sports entertainment companies as an advertising and digital marketing consultant.
In 2010 he moved to Brazil to open a sports marketing agency which works with football clubs on corporate campaigning, social responsibility projects and education within sports. He is now the representative for Empower Sports for the Latin American region.